Leave Us a Review on Google for Christmas
Holiday retail revenue represents more than than just the ca. 25% of almanac revenue it brings in. It'due south also the take chances to collect and use an immense amount of social proof in the course of customer reviews.
Every purchase and visit to your retail location – whether online or offline – stands for a adventure to gather reviews. Every e-commerce mailing yous transport gives you a hazard to optimize for conversions past featuring existing reviews. These chances come fast and furious during the holidays.
Email marketing is an excellent channel for making the most of those chances. Why? It'south your direct pipeline to your customers. Also, it'south their preferred style to hear from you.
50% of participants in a recent Adobe study cited a preference for receiving make communications via email.
How can you best leverage your client reviews – both gather and utilise them – during and later on the holiday season with email marketing? We've got 5 tips for e-commerce and brick-and-mortar retail alike.
How brick-and-mortars tin drive local SEO with company reviews
Information technology'due south no secret company reviews boost local SEO.
A 2018 survey found that 86% of consumers read reviews for local businesses before visiting them.
With the high number of store visitors, the holiday season is an fantabulous time to rack up visitor reviews. This'll heave your local SEO throughout the entire next year. Information technology'due south the souvenir that keeps on giving.
There's a flip side, though. The vacation stress. It can lead to temper flare-ups and advice breakdowns.
What exercise you have to know near holiday stress when it comes to visitor reviews?
Well, for one, consumers are more probable to write negative reviews than positive ones. Secondly, 57% of consumer complaints are about poor client service.
In short, holiday pes traffic creates both potential and pitfalls.
In addition to averting negative reviews by doing the obvious and striving to evangelize outstanding customer service, you tin can besides utilise the holiday season to solicit honest reviews. Show you're listening to your customers' concerns. Incentivize your fans to go your promoters.
Our first two tips cover ways to request those reviews, both personally and digitally.
1.Catechumen email listing subscribers to promoters.
Brick-and-mortars have come with myriad ways to entice peple to sign up for their e-mail lists. From asking customers at the annals if they'd similar to subscribe to planting self-subscribe kiosks on every flooring of department stores. Merely at that place'due south more than you can do than simply encourage subscriptions.
If you're a walk-in shop with an email list in place, you can use that to plow your subscribers into promoters. If someone signs up to receive your emails, chances are they like y'all. Maybe plenty to write a review.
Establishing automatic campaigns lets you catch subscribers at the right moment to write a review. For example, yous can inquire for reviews in your welcome email or after a customer makes a purchase.
Many companies also have success incentivizing the product review process. If you do so, stress that you want an honest review. Hither are some techniques for incentivizing visitor reviews:
- Give consumers an in-shop discount on their next buy for reviewing
- Permit a review count for one postage on a loyalty menu
- Double the discount promised in the welcome email when customers also review
- Partner with a local coffee shop and offer $10 gift cards for an honest review
Don't have time to dabble with subject lines for new automated campaigns? Check out our 10 subject area line suggestions (all under 50 characters – mobile-friendly!)
2. Ask for reviews in person.
You lot can ask for things verbally, also, not just in an email! In-person advice can experience, well, more than personal than an email request.
How to do information technology? Don't lead with the big ask. Customers demand to feel similar their voices affair. In fact, that's why they go out reviews! Considering they desire their opinions to have value.
Start by letting them know they volition exist heard. Train your retail staff to inquire questions like "Did you find everything you lot needed today?" and hateful it. These types of questions are par for the course in near U.S. retail environments. The flim-flam is not to finish there!
If the customers reply positively, follow upwardly with the bigger ask.
"Would you be willing to review united states?" Or "it would be astonishing if you could share that information in a review!"
Take a handy stack of business cards by the register. Brand certain these include a QR code linking to your Google My Business listing.
Remember, the trick to getting skillful reviews is not only to exist outstanding but also to show yous want to address concerns that arise. This ways being prepared to handle negative reviews with finesse.
How e-commerce can brand the most of product reviews during the holiday season
E-commerce retailers probably have vacation emails series running by at present. If not, bank check out our white paper Electronic mail Marketing in the 2018 Festive Flavour, brimming full of campaign ideas.
But are you leveraging customer reviews fully in your vacation email marketing?
3.Lead with social proof in your holiday email marketing
Whenever yous're using email to sell a product, consider appending a product review.
Given that users trust client reviews more than production descriptions, you should include pinnacle client reviews in mailings. At the very least, you can include a link to product reviews in the form of the average stars a product has garnered.
One place where product reviews also serve well is abased cart emails and wishlist emails. If the product has a high review rating, use e-mail personalization to mention it in the subject line or preview text. For example:
- Do you know what people are maxim about the coat you left in your cart?
- Do you want to purchase that iv.6-star book before information technology'south out of stock?
iv.Run a post-Christmas review campaign
The buying frenzy happens before Christmas. Starting on Christmas morning, holiday stress begins to ease and people have free time again to enjoy gifts. Which is why mail service-Christmas is a perfect fourth dimension to ask for reviews.
I proffer is a 12 Days of Christmas Review Entrada. Why the 12 Days? Considering information technology gives customers both a deadline also equally time to do it earlier piece of work stress hits again.
Prepare two email serial: one for products purchased for oneself and one for gifts. Note that if your checkout procedure cannot differentiate between gifts and self-purchases, merely run the campaign every bit if all sales are gifts. You won't get reviews by spoiling the surprise if you ask the recipient to review something they don't know they're getting!
Both of these series are visualized in the infographic below.
E-mail serial #i "No, this is not a gift."
Ready the post-obit emails:
- Kick-off e-mail. Start the entrada a few days afterwards the sale. Craft an email requesting an honest review of the purchased item, and bear witness you care what they have to say.
- Thank-you email. If they review it, excellent! At present, information technology's time to give thanks them. Customized e-mail blocks brand it possible to craft a one-size-fits-all give thanks-y'all email. Thank negative reviewers for their honesty and indicate you want to improve in the future.
- Incentive email. Reveal an incentive they'll receive for writing a review for you. This tin can be an in-store discount, a $10 gift carte du jour or a raffle ticket.
- Email that doubles the incentive later Christmas. Ramp up the pressure level after Christmas. Double the incentive if the review posts before the 12th Day of Christmas.
- New incentive. If they fail to post a review by the twelfth Day of Christmas, offer a consolation incentive, e.thou., the original incentive.
- Reminder emails. Sprinkle these throughout.
E-mail serial #2 "Yes, this is a souvenir"
Instead of upping the stakes by doubling the incentive, try offering the incentive to both reviewer (recipient) and purchaser. Reward both as if a review is posted by the 12th Day of Christmas.
Prepare the same email series equally in a higher place, but address the gift giver. If you're lucky enough to have the address of the recipient, address them in a divide email series.
Send your kick-off email on 26 Dec., correct after Christmas. If you don't have the souvenir recipient's accost, set a customized link the gift-giver can forrard.
5.Utilise overstock and returns for a production sampling entrada
Overstock and returned products are hallmarks of all retailers' first quarter. There has been a lot of talk in e-commerce lately about how to manage this flood of returns.
Instead of liquidating stock outright, prepare a product sampling campaign. Offer overstock and returns at reduced prices or at no cost in exchange for an honest review. It will toll time and money to manage, simply product reviews will boost your overall sales.
To sum upwards, client reviews are one of your biggest avails. Electronic mail marketing offers you numerous means to tap into this resource to set up you upward for a happy new year!
Mara Taylor is an online marketing director for English at Newsletter2Go, an electronic mail marketing tool built for SMEs but powerful enough for the big leagues. When she's not at work blogging about nerdy marketing topics, she's curled up at home reading a good fantasy novel.
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Source: https://blog.ekomi.com/2018/12/17/5-tips-for-leveraging-customer-reviews-in-the-holiday-season/
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